The Hawai'i Hotel Alliance (HHA), launched in February 2021, serves as a trusted voice for the state’s hotel and lodging owners and operators, representing over 29,000 rooms. As the only association in Hawai'i exclusively composed of and led by industry professionals, HHA fosters collaboration with the communities it serves. Additionally, HHA is the exclusive partner of the American Hotel & Lodging Association, leveraging nationwide expertise to advance local advocacy efforts.